
Kellogg’s Breakfast Cereal Sales Drop Sparks Major Sale to Italian Ferrero in USA
Breakfast cereal sales in the United States have been declining for several years, attracting significant attention recently due to the planned acquisition of Kellogg’s by the Italian company Ferrero Group. Kellogg’s, a well-known American cereal maker, is recognized for iconic products like Corn Flakes and Froot Loops.
The U.S. breakfast cereal market has undergone significant changes, with fewer consumers purchasing these colorful, packaged cereals each morning. Experts attribute the decline in sales to shifts in eating habits and increasing health concerns.
The sale of Kellogg’s to Ferrero Group represents a major shift in the cereal industry. Ferrero is famous for its sweet products such as Nutella and Ferrero Rocher chocolates. Many are curious about how Ferrero will handle Kellogg’s cereal brands and whether they will modify the products to appeal to new customers.
Key Points
- Long-term decline in U.S. breakfast cereal sales
- Kellogg’s known for famous cereals like Corn Flakes and Froot Loops
- Italian Ferrero Group plans to acquire Kellogg’s
- Ferrero is renowned for sweets, not cereals
- Market changes driven by evolving eating habits and health concerns
- Potential new strategies for cereal products under Ferrero’s ownership
This development is significant for the food industry and consumers following breakfast trends. For the latest updates, stay tuned to Questiqa USA.

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