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Amazon Prime Day is a major shopping event in the USA, and this year, tariffs on imported goods are significantly impacting how people plan their purchases. A recent survey by Akeneo, a retail software company, reveals that 57% of American shoppers say tariffs directly affect their Prime Day buying decisions.
These tariffs can lead to higher prices on many products, prompting shoppers to adjust their plans to avoid increased costs. Retailers are also experiencing the effects, as they struggle to balance the burden of tariffs with offering attractive special deals.
The influence of tariffs on consumer behavior could change the performance of Prime Day sales this year. Many buyers are approaching the event more cautiously, hoping for good discounts despite the added charges that retailers must face.
The effects of tariffs present a new challenge for both shoppers and sellers during this key sales event. Stay tuned for Questiqa USA for more latest updates.
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